Script wordmarks step away from the digital realm and echo cursive writing or calligraphy. They are often used to represent progressive tech brands. On the other hand, sans serif lettering wordmarks ( ones that don’t have additional strokes) are traditionally more modern and clean. Wordmark logos that use serif lettering (where the strokes of the letters have small lines or wedges at the ends) tend to appear more formal, traditional, and expensive.įor this very reason, serif wordmarks are particularly popular among well-established luxury brands and brands that want to come across more serious and trustworthy. Learn all there is to know about fonts in our article! Finally, it’s relatively easy to use, as wordmarks are transferable onto any marketing materials and will need less variation and changes over time.Īs if you didn’t have enough options on your table already, there’s another division in the classification a differentiation between serif wordmarks, sans serif wordmarks, script wordmarks, and handwriting wordmarks. Moreover, you can expect more people to remember the name of your brand, as they’ll be seeing it a lot more. ![]() Secondly, people won’t have to guess what brand your logo represents - it’s clear from first glance. First of all, it’s relatively easy to create (you don’t need to pull a week-long all-nighter to come up with a quirky creative to represent your brand). However, when done correctly, a wordmark logo can do your business a huge favor. Choosing wordmark logos for brands with generic names might be confusing for the public and not contribute to raising brand awareness. These logos work best when a company has a distinct, recognizable name. It uses the name of the brand as the logo itself. Wordmark logo (also known as Logotype logo) is the most common type of logos. ![]() 9 types of logos and which style to go with for your businessĭepending on the peculiarities of your business, you might benefit more from one of the following types of logos. All you have to do is choose the one you like most!īut before you proceed with designing a logo for your business, make sure you know exactly what type of logo your company needs. Just add your company details, and a wide selection of different stylized logos will be created for you. We offer everything you could possibly need: a library of ready-to-use customizable logo templates, a selection of high-performing fonts, and a solid collection of custom objects. Give Logo Maker a try and create an eye-catching logo in a matter of seconds. Lucky for you, VistaCreate can help with both. To create a good logo, you need to use a reliable tool and have a solid understanding of what kind of design your business needs. And it also has to work in color and black and white. On top of that, you also need to create a logo that is scalable it has to look great blown up to a billboard, and equally good in a tiny print on a business card. ![]()
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